CHALLENGE

Redesign a voice mobile application that includes the newest UI guidelines by Apple & Google, in conjunction to improving drop off rates of the native app sign-up funnel

 

TRADE

Roles: User Experience & User Interface

Tools: Sketch, Apple UI Guidelines & Google Material Design Guidelines


PROCESS

1. Investigation & Exploration
Review newest guidelines set by Apple & Google to create a solid foundation for the app UX/UI updates.

2. Collab & Feedback Weekly scrum meetings were used to discuss changes between design, development and product stakeholders. Collaboration documented on JIRA.

2. Collab & Feedback
Weekly scrum meetings were used to discuss changes between design, development and product stakeholders. Collaboration documented on JIRA.

3. Site Map Validation
Once a rough concept was developed, navigation principles were validated before jumping into wireframes.

4. Develop Personas and Experience Maps
Understand the user, how the user interacts with the product and anticipate where the user will feel the most overwhelmed.

5. Develop Styleguide and Iconography
Build a simple symbol library so that iterations can happen quickly and efficiently

6. Sketches & Wireframes
Organize ideas into intuative user interface designs

7. Visual Design
I've included the final visual designs below for both the improved Sign-Up Wizard and overall iOS application - these are full color and built in Sketch. 


MOBILE APP DESIGN


NEW SIGN-UP FUNNEL DESIGN


BEST USER EXPERIENCE 2016, BEST PRODUCTIVITY MOBILE APP 2016

BEST USER EXPERIENCE 2016,
BEST PRODUCTIVITY MOBILE APP 2016

Michael is an expert in what he does. He has a good eye for design as well as functionality with regards to user experience. I love bouncing design ideas or questions off of him because he always gives me great feedback. He is well organized, detail-oriented and efficient. His personality makes him fun to work with. You can always count on him for a good laugh.

Since he joined the team, our mobile apps user base has increased significantly due to the streamlined sign up user experience.
— Helen Phung, Product Manager