10+ years of experience successfully leading and executing mobile, web/interactive, video and print programs. Specific areas of expertise include: user experience and user interface design, creative leadership, motion graphics design, video production, media campaigns, large vinyl display installation and branding. I have had the honor of working in both small tech start-ups and large corporations, where I had the ability to build products from the ground up, develop award-winning teams while wearing multiple hats.
Lead design of next-generation products, services and applications (web and mobile) for health and wellness, business growth and performance
Facilitate discovery workshops to gather thinking, design, content and feature ideas
Spearhead creation of UI and UX design systems
Produce product requirements and Zeplin files for pixel perfect development
Drive feedback loop: documentation, design, focus group/usability test, iterate
Participate in QA process by documenting bugs and device field testing
Inspire and mentor across teams of design, product and development
Modernized the eFax iOS and Android user interface which garnered a 400% growth in user base Y/Y and an overall app rating of 4.7/5 on the iOS App Store by interpreting user feedback, analyzing pain points, testing updated designs through A/B and user testing.
Lead user experience conversation for iOS & Android projects eFax, eVoice, Sugarsync, sFax
Lead UI design improvements on internal billing & internal email campaign platforms, customer facing eVoice web signup wizards, LiveVault backup web SaaS platform
Designed from the ground up a Windows 10 desktop faxing application for new & existing corporate users
Conceptualization, Wireframing, High-Fidelity Compositions and Prototypes for new features
Hands on through all stages of app design and asset exporting
Established best practices while introducing newest design trends
Responsible for quality control for mobile, desktop and web projects
Mentored engineering design interns on mobile development projects
I was charged with determining the best ways to visually represent the company’s identity online. I was also the lead designer for the mobile and desktop platform for both visual and UX design. It's very much a people-oriented job, involving development of high-level concepts for design and product development projects. I was responsible for creating a "complete creative vision” for our brand across our website, platform, video production, sales materials, etc. I was required to develop visual designs, and at other times, responsible for recruiting and managing third party designers & internal design resources.
Worked closely with executive, product/ux and development team members on our product pipeline which lead to a successful rollout of multiple products in a product family
Developed the CLX product branding and UI guidelines
Delivered wireframes, prototypes and high fidelity compositions for the CLX product
Lead UX/UI exploration, collaborative discussions and presentations
Directed the production of the company's first explainer video utilizing outside resources
Established the Colony Logic brand after a successful rebrand from Talus Labs
Built a design and marketing plan from FY15
Gumiyo mobile was absorbed in April of 2013 by COLONY LOGIC, where I continued to act as a visual experience design lead. Prior to the acquisition, I provided creative direction for website and mobile application design. Other duties included actual HTML/CSS build outs of websites optimized for desktop, tablet and mobile phones. I also assisted on integration of social networking sites including Facebook, Twitter and Youtube.
I reported directly to CEO and COO to develop industry leading products utilizing responsive and parallax design for all devices, all platforms. As the Senior Creative, I managed Gumiyo's budding creative team, handling work delegation and creative/ux/ui direction.
Launched these really cool projects:
Toyota Owner's iOS Application
REMAX / LATIMES Lender Portal Sites
New York Daily News Auto sites/portal
ALM / New York Law Journal responsive website and application design
Shell / Excentus mobile website and application design
28 mobile properties for the Tribune Company [m.latimes.com, m.chicagotribune.com, ktla, etc.]
LA Times & Chicago Tribune iPad applications
All BuzzMedia mobile properties [m.celebuzz.com, etc]
Celebuzz Mobile App
Kim Kardashian iPad application concept design
Redesign of LikeMyInventory.com, a Facebook automotive product
Design/UX/UI direction for MySiteAnywhere.com, a website builder for anyone- anywhere
Design/UX/UI for Microsoft Real Estate Windows 8 Application for tablets and desktop
While transitioning from a Orange County/San Diego to Los Angeles move, I worked for an ad agency based in Santa Monica California performing the duties of a graphic designer, which included but were not limited to: design support for art director, logo creation, website UX design, HTML and CSS coding, storyboard and planning for TV spot/Radio advertising
Oversaw product communication in-store and online which resulted in increased sales. My design responsibilities covered: digital signage, IKEA website, billboard advertisement, direct marketing brochures, large scale vinyl wall signage and photography art direction. Lead design direction for regional promotions.
Learned the basics of art direction and design in an agency environment. Developed as a web developer through hands-on HTML and CSS development. Demonstrated successful print design through creation of print and large scale design under budget and on schedule.
Winner of a 2008 PROTOS AWARD for the Chapman University Green Both Ways Interactive DVD and Brochure campaigns.
Winner of a 2007 PROTOS AWARD for the CASA brochure campaign.
Winner of a Platinum and Gold HERMES DESIGN AWARD for the Chapman University Interactive DVD.
Winner of a MARCOM AWARD for the Chapman University Interactive DVD.
References and recommendations available upon request.
Adobe Creative Cloud
Final Cut Pro
HTML & CSS
Rapid Prototyping (InvisionApp, Axure, JustInMind, Flinto)
General Assembly UX Bootcamp
UX Week SF ‘15-18
Adobe MAX ‘15
Adobe Creative Cloud
Apple Certified Pro X
Adaptive Path UX Strategy
UX User Experience Design
UI Visual Experience Design
User Flows & Personas
User Journey & Stories
Working Knowledge of JS
Knowledge of Jquery
Branding & Logo Design
Video Post Production
Agile Work Environment