CHALLENGE

From concept to delivery, design a simple fax application that generates mobile signups and high retention rates in an already saturated market.

 

TRADE

Roles: User Experience, User Interface, Character Design

Tools: Sketch, Illustrator, Whiteboard


PROCESS

1. Sketch & Exploration
Whiteboard sessions between UX and product stakeholders to rough sketch out the requirements for the application.

2. Collab & Feedback Two weekly scrum meetings were used to discuss changes between design, development and product stakeholders. Collaboration documented on JIRA.

2. Collab & Feedback
Two weekly scrum meetings were used to discuss changes between design, development and product stakeholders. Collaboration documented on JIRA.

3. Site Map Validation
Once a rough concept was developed, navigation principles were validated before jumping into wireframes.

4. Personas & Simple Use Cases Linked simple personas to use cases to draw out customer journey flows before wireframing screens.

4. Personas & Simple Use Cases
Linked simple personas to use cases to draw out customer journey flows before wireframing screens.

5. Wireframes I commonly use sketch to build symbol libraries and simple wireframes to quickly iterate before design.

5. Wireframes
I commonly use sketch to build symbol libraries and simple wireframes to quickly iterate before design.

6. Visual Design
I've included the final visual designs below for Android and Mac OS X - these are full color and built in Sketch. Deliverables included character and icon design.


ICON DESIGN


ANDROID MOBILE APP DESIGN


MAC OS X APP DESIGN

Michael is an extreme pleasure to work with. Not only is he an exceptional UX designer, he’s a delight to be around. His UX designs have helped our mobile team win various awards since he’s been on board. Michael’s keen eye for perfection and unwavering passion for branding and design has helped promote incremental mobile app growth. If you need any design change, he’ll turn it around before you can shoot him an email with what you need. He sets the bar when it comes to professionalism.
— JR Batas, Product Marketing Manager